Overview: Video can help a person convey the strength and achievements of the organization and leadership team to customers, partners, vendors, investors, employees and the media. In an era of transparency and short attention spans, online video provides a personal, emotional experience that connects the presenter to the audience for the length of the presentation. On a video platform, one can also integrate other multimedia such as Flash animation, images and graphics to increase the comprehension and retention of the message. Online video webcasting can enhance corporate communications initiatives, assist the leadership team in broadening their appeal, and differentiate and humanize the company and brand. (Articleby the same name, ZDNet.com, 10/3/2007). Click here to learn about the Webcasting Systems CDS sells.