Why Businesses and Consumers Want Smartphones

October 8, 2008

HERE’S A BRIEF HISTORY OF HOW SMART CELL PHONES EVOLVED, WHY THEY’VE BECOME UBIQUITOUS TODAY AND WHY APPLICATIONS FOR THEM ARE MERGING TOWARD THE DEMAND FOR THEM (FROM BUSINESSES AND CONSUMERS).


It may interest you to know that small to medium size business owners/operators are coming to realize that their staff is working mobile more often. This prompts a need for technology to keep [selected] staff connected to the office from wherever they are (pc to server, wi-fi from laptop, or smart cell phone). Tight credit and lower revenue streams considered, a multi-user subscription model offers a substantial discount to buying such technology (subscribe for 2-3 figures vs. buy for 4-5 figures). The technology is scalable, enabling mailbox changes from staff changes via a web-based control screen.

History

Circa 1995, Nokia introduced the “Communicator”; a multifunctional smartphone that merged cellular voice, a speakerphone, internet connectivity and PDA functions into a single device. Phone functions were on the face of the device, a clamshell design opened to an oblong monochrome screen, keyboard and track point; it sold and performed quite well in Europe.


Circa 2002, RIM introduced a crude yet functional BlackBerry with monochrome or color screen and trackwheel; it sold and performed quite well in North America.

These cutting edge devices shared: a cellular phone, an operating system, a QWERTY keyboard, PDA features, USB port and desktop software for data connectivity to a computer; enterprise connectivity to a company mail server was available. BlackBerry was palm size [vs the larger Communicator] and had a hip holster for easy carrying.


These devices were infants of smartphone technology yet cutting edge for their time; they’ve matured at a rapid rate for RIM to offer the Curve (and the Storm this Fall), Apple the iPhone and HTC the Google phone.


The ubiquitous availability of smartphones is migrating cellphone users to smartphones. The public’s preoccupation with living prompts (if not requires) carrying one device to manage it, whether from a desk, the road, or office; the $300-$500 investment plus carrier fees is justified. Smartphone manufacturers are improving features and quality to tap into this lasting trend; cellular carriers are improving connectivity and bandwidth to perpetuate demand (enhancing profit).


The Effects

1) Cellular carriers are mixing purchase discounts with affordable data plans in exchange for long-term use plans to sell these devices. 2) More workers of many kinds will be carrying a smartphone. Most desk workers will use theirs for personal use. 3) Field workers may own their own device, yet a percentage of the carrier fees may be funded by the company. 4) Executives, senior management and senior sales staff working from the field and home are expected to have a company-issued device [with enterprise activation]; they may carry a small cell phone for personal calls.


Here are excerpts from a published article about this topic. (“The Economy & Your Mobility Plans”, Susan Nunziata, Mobile Enterprise Magazine, September 30, 2008.)


“…the push for the adoption of mobility has been accelerated by the sheer number of devices coming into the workforce and onto the network” (Chris Kozup of Cisco Systems).

Tools that make it possible for employees of all kinds — from high-volume sales executives to field service technicians — to work more efficiently while away from their desks offer a cost-benefit to enterprises that make a lot of sense. (David Yach, CTO of Resarch In Motion).


“Mobile and wireless solutions are going to be increasingly necessary as enterprises and CIOs are asked to do even more with less. That said, he’s seeing “a little bit of caution” among enterprise end users, with “customers looking a little deeper at ROI” than they may have done previously.” Showing enterprise customers how they can better serve their mobile workers more securely and with lower costs than in the past is going to be key.” (Kevin Goulet, Senior Director Product marketing, Enterprise WLAN Division, of Motorola’s Enterprise Mobility Business)


A 2005 CTIA report, updated in May 2008, predicts that by 2016 the U.S. is projected to have 81.9 million mobile enterprise users, with 83% using wireless broadband. The report predicts that the value to the U.S. economy of productivity gains resulting from a combined use of mobile wireless voice and broadband in the enterprise will amount to $427 billion per year by 2016.


Translation: Businesses of 5-1500 employees.

Leverage technology to keep workers connected to the company while increasing productivity from more efficient work habits; HMXT enables this. CDS offers it from $10 per month per emailbox of 200 MB.


Translation: Web-To Mobile.

For B2B and B2C, T-Life can connect a website to smartphones for a variety of applications, enabling its visitors to maintain a highly active lifestyle. Select website managers realize the need to have a mobile platform. T-Life differs from others in that it connects with operating systems prevalent to most smartphones and can be customized to show web pages you want. Unlike other web-to-mobile platforms, T-Life offers a direct connection to your website from a smartphone’s desktop, generates income through subscriptions, ads, page sponsors and coupon offers, all while connecting with people who visit the website multiple times per day. It’s quite affordable and can be put to use within weeks or a few months of signing a contract.

While governments across the world work to restore economic health, do your business the favor of looking into these technologies; this article outlines the benefits. Window shopping with CDS will assure a pleasant, stress-free experience. ###

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