FoodieMotion™ Drives Store Sales via Mobile Recipes plus More

FINDING THE RIGHT RECIPE AND SHOPPING FOR THE RIGHT INGREDIENTS CAN BE STRESSFUL. Filling recipe ingredients is a project of focus. A family’s home “chef” combines ingredients to produce a dish based on how they expect it to look, taste, feel (and nutritional value). They know that incorrect or inferior ingredients will ruin a dish, wasting hard-earned money, yet thoughtful add-ons can compliment or enhance the eating experience.


Many grocers now make efforts to remove consumers’ stress from the “daily meal dilemma” by giving customers step-by-step recipes using common ingredients found on store shelves. Some grocers also offer tasting stations during peak shopping hours to showcase products, hoping to motivate shoppers to buy small amounts [as trial]. Recipes can be categorized to cater to the tastes of different age groups, ethnicities or nutritional needs. Web-based recipes are handy and inexpensive to archive; customers can setup their web profile to receive emails that may include links to new recipes matching their eating profile. However, customers often lack time to plan meals and often don’t have the ingredient list handy during shopping visits, losing potential store sales.


It’s commonly known that an increasingly large percentage of consumers lead highly mobile lifestyles (work and/or personal). They include nicely paid gen-x-ers to maturing baby boomers who carry smartphones and buy on-demand, whether by whim or at the behest of family and friends. (Those consumers are loyal to their stores of choice until those stores stop meeting their shopping needs). Additionally, shoppers have become increasingly preoccupied on their cell phone, whether talking or reading data; this can distract them from seeing in-store banner ads or new product displays intended to enhance register sales.


What if there were a way to get shopper’s attention everyday, by giving them recipes, store information, and product coupons…complete with shopping lists and photos…on their smartphone…at their request…in time to shop or to prompt them to shop? This would enable you to connect with your customers [leading a mobile lifestyle] daily, and source new ones through promotions. FoodieMotion™ can do just that; it establishes your store as your customer’s cooking partner in the community, close to their home. Imagine your ROI and customer loyalty by providing FoodieMotion™ to your customers…


FoodieMotion can get shopper’s attention everyday, by giving them recipes, store information, and product coupons…complete with shopping lists and photos…on their smartphone…at their request…in time to shop or to prompt them to shop. It establishes a valuable, effective and efficient relationship between the grocer and shopper.


FoodieMotion™ will mobilize your customer loyalty program. It puts recipes, store information, and coupons in your customers’ hands anytime to drive more regular store sales while ensuring customers buy what they came for. You control what the shopper sees; SMS messaging and screen alerts keep your audience informed of breaking store news (to prompt store sales).


FoodieMotion™ features:


FoodieMotion™ gives the grocer the ability to re-establish customer loyalty by positioning your store as your customer’s cooking partner, close to their home. Imagine your ROI and increased customer loyalty with FoodieMotion™…  Please contact me at sales@cds-connects.com to discuss your store’s specific needs and goals. ###

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